Who is a Private Air? PRIVATE AIR is the premier magazine conceived and edited for affluent, action-oriented, acquisitive consumers who are exhilarated by the private aviation lifestyle and all its rewards.

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Private Air High-Profile Demographics

PERSONAL DATA:

Median Age: 48 years

College Educated: 91%

College Graduate: 74%

Senior Management/Corporate Officer: 57%

Professional/Managerial: 71%

HOUSEHOLD INCOME: Annual Average Income $1,806,829

HOUSEHOLD NET WORTH: Average Net Worth $10,581,071

REAL ESTATE OWNERSHIP: Average Value of Primary Residence $1,386,934 Own 2 – 4 homes 66%

INVESTMENTS: Average current value of portfolio $6,509,523

Editorial Blueprint

High Flyer
Pilots on the radar screen: their passion for flight and the luxury lifestyles they savor

Gear
Best-in-class necessities

Weekend Getaway
The enthusiasm for private flight from inside the cabin

Private Clubs
For aviation devotees accustomed to privilege

Sporting Life
Games and diversions that mesh with readers’ soaring expectations

Interiors
Insider looks at new plane interiors and designing crews

Earned Wings
Philanthropy

Island Retreats
Easy access from the tarmac

FBO (Fixed Based Operator) Pick
Service trends in general aviation travel

On Board With
Industry experts share insights

Editorial Calendar

May/June 2008

July/August 2008

September/October 2008

November/December 2008

Private Air.com

The definitive daily site for the distinguished aviator officially launched in April 2007. Online advertising, sponsorships and integrated marketing solutions are available.

Circulation

PRIVATE AIR is essential to the legions of business tycoons, NASCAR drivers, athletes, and many other fast-track influentials who embrace the private flight lifestyle.

PRIVATE AIR is mailed to the office and/or home of more than 45,000 plane owners in the United States. Average Household Income: $1,806,829; Average Net Worth: $10,581,071.

PRIVATE AIR is distributed through Fixed Base Operators (FBOs) and charter companies in the United States. PRIVATE AIR has a distribution agreement with Signature Flight Support Services as the magazine distributed with the largest FBO chain in the United States. FBO/Charter distribution: 32,000; Locations: 1,100

PRIVATE AIR is sold at Hudson News, Barnes & Noble, Books-A-Million, and high-end independent newsstand retailers in the United States.

Private Air is BPA audited.

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