Franco Beretta talks about his family’s legendary business. Over the past 500 years, the name “Beretta” has become synonymous worldwide with the most technically advanced, artistically elaborate custom firearms. What few people know though is that the Beretta company, deeply rooted in the hills of northern Italy, is reported to be the world’s oldest manufacturer, and it is still owned and operated by the Beretta family—as it has for 15 generations.

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